The Soul Lounge · Reels Ident
Motion IdentThree concepts — pick one
A branded bumper and matching transition that turns rough festival clips into a polished, recognisable series.
01Vinyl Drop
The roundel spins in like a record settling on the platter, with a single gold glint across the groove. Warm, musical, unmistakably soul. Transition: a spinning vinyl wipe.
Top bumper → transition → tail bumper
Matching transition
fast vinyl wipe for hard cuts, then the soft dissolve
02Gilt Light-Sweep
The wordmark glows up on deep espresso as a warm gold light sweeps across it — like light catching a gilded lounge sign. The most restrained and elegant. Transition: a gold light-bar wipe.
Top bumper → transition → tail bumper
Matching transition
gold light-bar for hard cuts, then the warm glow dissolve
03Stamp Press
The roundel presses onto warm paper like an ink stamp — a confident punch with a soft ink-ring. Brightest and most tactile, a record-sleeve feel. Transition: a stamp-punch swipe.
Top bumper → transition → tail bumper
Matching transition
stamp-punch for hard cuts, then the paper dissolve
+Corner Bug
Optional static mark that sits quietly over a full reel for constant, low-key branding.
Always-on mark
Lower-right roundel, ~12% width, soft shadow. Pairs with any of the three idents.
How this works
- Branding only — no text, dates or URLs, exactly as locked. The mark carries it.
- Reusable template (Hyperframes / HTML) — drops onto any future Soul Lounge reel; the placeholder clips here stand in for real footage.
- Each concept ships a top + tail bumper and a fast + soft transition built from the same motion.
- Reels-first 9:16; a 16:9 cut follows once a direction is chosen.
- Next: Aria brand pass → JR sign-off, then the winning concept is finished to full resolution and locked.
V360 · Internal Review — Not for Distribution